Everything Riva Starr touches lately seems to turn into gold for your ear holes. Although I’d heard of him before, I stumbled across a youtube of I Was Drunk ft. Noze mid-last year and was instantly addicted. Those thumping, gypsy beats had me hooked and annoyingly the youtube I’d seen happened to be a cute little teaser. No matter how hard I tried (and I seriously did) there was no way of getting my hands on it. So rather than spend wasting my trawling the sewers of the internet in search of a sub-par quality audio rip, I cut my losses and moved on.

A few month later, Riva’s album If Life Gives You Lemons, Make Lemonade dropped and naturally I lost my shit. It’s awesome. For the first time in a long time, I can actually, honestly say I think all the tracks on the album are pretty great. I have a particular soft spot for Dance Me, cos the clip more or less includes most of the things I love in life.



From freaks weirding out in the shower to blunt smoking grannies through to Chris Farley impersonators and MC Hammer crab-walks all topped off with a Rick Astley man-shimmy dance. It’s got it all.

But don’t get me wrong, it’s way more than just the film clip that gets me. The track is crazy good. So subtle yet so huge at the same time. Anyway, I digress…

Today I came across yet another cute little promo clip that I won’t be able to find or hold as my own for another few months (at least). It’s a track by David Keno called “Upside Down” and yes, it does sample the Dianna Ross classic, but in a whole new, next level kind of way. Anyway, the whole scenario transported me back de ja vous style to my previous encounter with Riva Starr. Imagine the mild inner-rage that overcame me when I discovered it’s going to be the first release on Riva’s new label SNATCH!, which due to debut in the next few months.

Riva, you’re killing me. Lucky your films clips are so damn entertaining.